A CLASSy Antidote for COVID-hit Asian Casinos
Despite re-opening of Macau casinos, business in Macau and elsewhere in the region appears decisively lack-lustre. Indeed, Macau's casino revenue dropped by almost 90% in February 2020, and March seems to be similarly disappointing. With tough headwinds sure to hit the Asian casino industry amid rising competition, the only option for operators to keep their heads above water is to establish a strong consumer franchise. In my recent article on casino.org, I introduce the CLASS framework, which, if correctly implemented, will inoculate casino operators from rising competition and a plateauing demand. Do post your comments on the article's website. Here's the link.
