Marketing During COVID-19 and Beyond

COVID-19 has taken a toll on most industries, and the gaming industry is no different. The knee-jerk reaction on the part of club and casino operators has been to drastically reduce their marketing budget. Spending cuts on advertising and marketing items are easier to accomplish than on other items such as payroll and overheads. However, previous recessions have taught us that businesses that bounce back most strongly are those that do not cut their marketing spend during the recession.
Read my latest article in the Oct. 2020 issue of Inside Asian Gaming (pp. 90-95) if you're curious to learn more. 

At the present time, when competitive clutter is the lowest it has ever been in our lifetime, marketing investments have the potential to yield the highest ROI ever. However, such investments need to be made with due regard to the current context. Here's the link: https://lnkd.in/gnTVCCw
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